Chatbot marketing in e-Commerce is a powerful lead generation tool for online retailer's website where chatbot can engage potential customers by asking questions and finding what they are looking for and than suggesting the right product. Chatbots are also used in online ads where they are used to collect customer's information by giving them coupons etc.
Chatbot marketing and sales represents the marketing of your services and products using chatbot and then selling those services and products by engaging customers using conversations.
There are many ways to use chatbots in marketing e.g. using a chatbot as lead capture agent when potential customer clicks on your ad. Using its conversational style, a chatbot can capture customers information by offering them something in return like one time discount etc.
Another example of chatbot marketing would be to use chatbot on your website where it asks questions to find the intent of the customer and then suggest the possible solution in the form of proposed product or service or even scheduling a call/meeting.
There is no doubt about it especially after the use of Artificial Intelligence, chatbots are playing a very good role in marketing since they are very close to actual human experience while being very affordable and scalable in nature compared to human assisstants.
They need to understand the effectiveness of chatbot's conversational style which is very close to human nature and people love talking. Intelligent chatbots can produce amazing results. They can find what customer is looking for and can suggest the best options for him.
Both are two different ways of marketing and one is not better than the other. Chatbots can be used in addition to emails and vice versa.
Yes, they are the most effective compared to other ways of lead generation due to conversational style which engages the customers better than a website.
No you cannot. However you can provide a link of the chatbot in your email.
There are many chatbot builder platforms available like ManyChat, UChat, ChatAmmo and many more. The Chatbot Developers are partners with UChat which is the leading platform at the moment with most features available among all. We offer a FREE trial and you can signup here.
Local businesses can benefit from chatbots better than any other business. For example, local businesses are found on google by customers and when they choose a business they want to contact them. Often times they are not in the position to call for appointment but if you have Google Business Profile chatbot showing up in the Google listing, customers can take appointments right there.
Another use might be to run an ad to the people who have their birthdays coming up in few days. When they click on the ad, they can be taken to the chatbot which can offer them something in exchange of their information using conversational flow.